Computer Vision in Advertising and Marketing
CVAM @ ICCV 2025
The workshop will explore cutting-edge computer vision applications in digital advertising and marketing, covering fundamental visual understanding tasks, marketing optimization systems, brand intelligence, responsible AI practices, creative generation techniques, and emerging technologies that are transforming how brands connect with audiences through visual content.
Key topics
Multimodal Data Understanding
Visual content understanding, Video scene analysis, Multi-modal content processing, Visual similarity and retrieval
Marketing and Optimization
Real-time bidding optimization, Dynamic creative optimization (DCO), Conversion rate prediction, Performance forecasting, A/B testing for visuals, Resource-light video and image analysis.
Brand Intelligence
Brand safety, Visual brand consistency, Logo/product detection, Sentiment analysis, Cross-platform tracking, Brand suitability
Responsible AI and Privacy
Privacy-preserving visual analytics, Bias mitigation, Transparency, Ethical considerations in advertising, Live-streaming CTV content and brand safety, User privacy
Creative Generation and Enhancement
Generative AI for ad creation, Style transfer, Automated visual optimization, Personalized content generation
Organizers
