About This Talk
This talk will address how to train text-to-image models so they are truly useful for real-world marketing and advertising applications, rather than just demos. I will explain why arena-style evaluations are fundamentally flawed, and propose alternative training and evaluation approaches that prioritize robustness, brand consistency, controllability, and integration into creative workflows—turning models into practical tools for enterprise campaigns.
Presenters

Yair Adato, PhD
Co-Founder and CEO, Bria.ai
I am an Executive level, Machine Learning / Computer Vision expert with a passion to bridge technology and business. In 2020, I co-established Bria with the vision to create a responsible and open platform for visual generative AI. Bria is pioneering responsible Generative AI, aiming to democratize this technology for enhancing products and setting new industry benchmarks.
I hold a PhD in Computer Science in the field of computer vision from Ben-Gurion University with collaboration with Harvard University.
I served as the CTO of Trax Retail, where I took part in Trax rapid growth from early stage startup with 20 employees to a Unicorn with over 850 employees. I was/am involved in several companies as an advisory board including Sparx, Vicomi, Tasq, DataGen and Anima.